This is how Twitter for Business Works

"Turn strangers into friends.
Turn friends into customers.
And then... do the most important job:
Turn your customers into salespeople."
- Seth Godin

This is what Twitter is about for business. You get to know and meet people who are strangers & you share with them and they become friends. Then those friends that you have a relationship with think of you when they need or want what you are selling and they become your customers. Then they get what you are selling and love it and become your salespeople telling everyone about it. I love Twitter !