"Turn strangers into friends.
Turn friends into customers.
And then... do the most important job:
Turn your customers into salespeople."
- Seth Godin
This is what Twitter is about for business. You get to know and meet people who are strangers & you share with them and they become friends. Then those friends that you have a relationship with think of you when they need or want what you are selling and they become your customers. Then they get what you are selling and love it and become your salespeople telling everyone about it. I love Twitter !
Wednesday, September 9, 2009
Tuesday, August 11, 2009
BUSINESS SPOTLIGHT: ‘Mompreneurs’ to offer workshop series for other moms in business
Hot Off The Press! Article in the Oakland Press Today !
" Running a business while raising a family can be a rewarding yet challenging path for many moms. Lara Galloway, Mary Hickman and Melissa Lierman are a trio of successful business owners that together have eight kids under age 10 between them.
“We found that we are constantly stressed for time, so we’ve become quite savvy at using Webbased tools to push and grow our businesses using the Internet. “The reach and networking benefits are exponential,” said Lierman. She is a Web consultant and owner of timeoutmom.com, an online store. "
"The women to help moms in business learn how to use Social Media in a way that is efficient and use time-saving tools so they have more time for their families. "So, the three “mompreneurs” decided to start a series of workshops ideal for moms in business called, “Mom: Grow Your Business Workshop Series.”
"The workshops will be presented in two segments and include an intensive hands-on workshop. That session will be followed up with a Web-based teleclass the next evening that allows participants to maximize their time learning the new tools from the comfort of home. Participants will also network with other “mompreneurs” and receive on-site mentoring, coaching, and suggestions specific to their business, says Lara Galloway, the Mom Biz Coach. Initial workshop topics range from Twitter to e-mail marketing blogs to podcasting and SEO work. "
"The first workshop, Using Twitter to Grow Your Business, is scheduled from 9:30 a.m. to 12:30 p.m. Tuesday, Sept. 29 at the Red Run Golf Club of Royal Oak. Tickets are $59 and must be purchased in advance by visiting http://www.momgrowyourbusiness.com/."
— From staff reports
SOURCES:
http://www.MomGrowYourBusiness.com/
http://www.theoaklandpress.com/
http://bit.ly/ABwk2
" Running a business while raising a family can be a rewarding yet challenging path for many moms. Lara Galloway, Mary Hickman and Melissa Lierman are a trio of successful business owners that together have eight kids under age 10 between them.
“We found that we are constantly stressed for time, so we’ve become quite savvy at using Webbased tools to push and grow our businesses using the Internet. “The reach and networking benefits are exponential,” said Lierman. She is a Web consultant and owner of timeoutmom.com, an online store. "
"The women to help moms in business learn how to use Social Media in a way that is efficient and use time-saving tools so they have more time for their families. "So, the three “mompreneurs” decided to start a series of workshops ideal for moms in business called, “Mom: Grow Your Business Workshop Series.”
"The workshops will be presented in two segments and include an intensive hands-on workshop. That session will be followed up with a Web-based teleclass the next evening that allows participants to maximize their time learning the new tools from the comfort of home. Participants will also network with other “mompreneurs” and receive on-site mentoring, coaching, and suggestions specific to their business, says Lara Galloway, the Mom Biz Coach. Initial workshop topics range from Twitter to e-mail marketing blogs to podcasting and SEO work. "
"The first workshop, Using Twitter to Grow Your Business, is scheduled from 9:30 a.m. to 12:30 p.m. Tuesday, Sept. 29 at the Red Run Golf Club of Royal Oak. Tickets are $59 and must be purchased in advance by visiting http://www.momgrowyourbusiness.com/."
— From staff reports
SOURCES:
http://www.MomGrowYourBusiness.com/
http://www.theoaklandpress.com/
http://bit.ly/ABwk2
Tuesday, August 4, 2009
Trio of Mom Entrepreneurs Offer Get-it-Done Workshops
Trio of Mom Entrepreneurs Offer Get-It-Done Workshops
Royal Oak, MI - August 4, 2009 – Running a business while raising a family can be an extremely rewarding yet challenging path for many moms. Just ask Lara Galloway, Mary Hickman and Melissa Lierman. With eight kids under 10 between them and successful individual businesses, they manage many of the same challenges other mom entrepreneurs face.
“We found that we are constantly stressed for time, so we’ve become quite savvy at using web-based tools to push and grow our businesses using the Internet. The reach and networking benefits are exponential,” says Melissa Lierman, a web consultant and owner of timeoutmom.com, an online store.
“Yet we’ve learned many of our fellow mom business owners are not using these online tools. Managing both family and business, there is not a lot of down time for them to research and apply the latest tools out there,” says Mary Hickman of MHK Marketing Group in Royal Oak, Michigan.
Enter the Mom: Grow Your Business Workshop Series. The three “mompreneurs” decided to start a series of workshops ideal for moms in business.
“Our workshops are hands-on and focused on “getting it done” during the workshop time. The workshops are presented in two segments – an intensive hands-on workshop right here in Metro Detroit Michigan. This is followed up with a web-based teleclass the next evening that allows participants to maximize their time learning the new tool, from the comfort of their own home. Participants will also network with other mompreneurs and receive on-site mentoring, coaching, and suggestions specific to their business,” says Lara Galloway, the Mom Biz Coach.
Initial workshop topics range from Twitter to e-mail marketing to blogs to podcasting and SEO work. The first workshop, Using Twitter to Grow Your Business, is scheduled for Tuesday September 29, 2009 from 9:30am-12:30pm at the Red Run Golf Club of Royal Oak, Michigan. Tickets are $59 and must be purchased in advance at www.momgrowyourbusiness.com.
Mom: Grow Your Business offers hands-on, “get it done” workshops to mom entrepreneurs and other groups interested in learning more about hot Internet-based tools. For more information, visit www.momgrowyourbusiness.com .
Saturday, August 1, 2009
E-Newsletters - Flexible, Current, and Shareable
Communicating with customers has always been an important part of a good marketing mix. In the past, direct mail (post cards, letters, etc.) was an expensive and sometimes "hit or miss" effort. E-communications involves sending communications to your customers via their e-mail address. You can reach all of your customers quickly and easily (or send different messages to different segments of your customers), receive statistics on who is reading your information, and have your clients share your communications with other potential customers. With the cost savings and "go green" movement, you'll find that you are spending less on paper and postage, and more on quality and frequency. So how do you get started?
* Start by collecting email addresses ASAP. Whether it's by phone, when signing a receipt, browsing the store, prospecting or collecting other specific contact information - always ask for an e-mail address. It's also a good idea to have a sign-up box on your website.
* Decide what items you would like to include in your e-newsletter. Do you have frequent sales? An upcoming event? Selling a new product? Did you win an award? Do you provide expertise on a certain subject? All of these are great ideas for inclusion in an e-newsletter communication.
* Decide upon frequency. How often do you want to reach your customers? How often do you think they want to hear from you? I go back the good old lesson of planning ahead. How often do you want to touch your customer and even more importantly how much time do you have to prepare your content? Layout a calendar by month adding in which times are most important that you to communicate with your customers.
* Find an e-mail service. If you Google e-newsletters, you'll see many different applications and they are all very similar. These company's offer good template based tools for you to enter in your information, graphics and company specific messaging.
Just like any "first", your first e-mail is a big deal! I have helped clients get their first communications off the ground and taught them how to "take it from there". I also have clients that I work on their communications consistently so they have time to focus on their business.
I guarantee that your competitors have moved or are moving in this direction - so now is the time to get your e-communications going!
Blog Author:
Mary Hickman, of MHK Marketing Group in Royal Oak Michigan.
* Start by collecting email addresses ASAP. Whether it's by phone, when signing a receipt, browsing the store, prospecting or collecting other specific contact information - always ask for an e-mail address. It's also a good idea to have a sign-up box on your website.
* Decide what items you would like to include in your e-newsletter. Do you have frequent sales? An upcoming event? Selling a new product? Did you win an award? Do you provide expertise on a certain subject? All of these are great ideas for inclusion in an e-newsletter communication.
* Decide upon frequency. How often do you want to reach your customers? How often do you think they want to hear from you? I go back the good old lesson of planning ahead. How often do you want to touch your customer and even more importantly how much time do you have to prepare your content? Layout a calendar by month adding in which times are most important that you to communicate with your customers.
* Find an e-mail service. If you Google e-newsletters, you'll see many different applications and they are all very similar. These company's offer good template based tools for you to enter in your information, graphics and company specific messaging.
Just like any "first", your first e-mail is a big deal! I have helped clients get their first communications off the ground and taught them how to "take it from there". I also have clients that I work on their communications consistently so they have time to focus on their business.
I guarantee that your competitors have moved or are moving in this direction - so now is the time to get your e-communications going!
Blog Author:
Mary Hickman, of MHK Marketing Group in Royal Oak Michigan.
Monday, June 29, 2009
Mom: Grow Your Business
Coming Soon !
Blog Posts on how WAHMs, Mom Entrepreneurs, & Mompreneurs can Grow their Businesses by using Blogs, Twitter, FaceBook, YouTube, Optimizing their Web-sites, Re-Designing their Web-Sites, and so much more!
As we find out information and learn how to use it and make it work for our businesses, we will let you know how to do it too !
Blog Posts on how WAHMs, Mom Entrepreneurs, & Mompreneurs can Grow their Businesses by using Blogs, Twitter, FaceBook, YouTube, Optimizing their Web-sites, Re-Designing their Web-Sites, and so much more!
As we find out information and learn how to use it and make it work for our businesses, we will let you know how to do it too !
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